We see the designer collaboration as a process that strengthens our brand. At the same time, our business idea to offer fashion and quality at the best value gives our customers the opportunity to buy designer items at H&M prices while allowing the designer a lot more focus to, and attention on the creative process. In the end, I think it’s a win-win situation for everyone.
-Margareta Van Den Bosch, H&M’s ceative director
Here are my picks, wants and needs from this collection. Thanks to the collection’s detailed signature Versace exuberance, it will hinge more towards the feel of Versace than H&M.
When the Lanvin for H&M collection came out, it still felt like H&M with a cool collaborative mixture of Lanvin’s style. But one can’t expect the same with Versace since its staple is decadence. The shopping experience will be a bit odd but refreshing..the feeling of buying Versace pieces at H&M.